Newsletter April 25

Our newsletter was send out this week.

You can read the newsletter here in PDF.

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Concours International de Lyon

I had a great time in Lyon last week. Two days of judging beers for Concours International de Lyon and meeting so many beer friends (again) and discussing beer together. It was an interesting and well organised event and it was lovely to discover the beautiful city of Lyon as well.
Definitely an experience to remember!

Visit Brussels Awards nomination

Visit Brussels Awards nomination

We are extremely proud to be nominated for the Brussels Treasure Award at the Visit Brussels Awards 2025.

Brussels’ roots are the essence of this award. The winning project tells an authentic Brussels story.

Our introduction on Visit Brussels: Hoppiness Brussels, led by sommelier Carien Touwen, offers immersive experiences that explore the richness of Belgian and Brussels beer culture. In the cozy ambiance of a traditional Belgian café, every tasting session combines storytelling about the history of beer, discovery of local brews and gourmet pairings tailored to participants’ expectations. Since 2024, these tastings have also been offered in corporate settings, transforming offices into convivial spaces for initiations into beer culture. It’s an original and enriching way to share Belgian beer heritage, ideal for employees and (inter)national visitors alike.

Hoppiness can really use your help, so please vote for us by clicking here!

And when you vote, don’t forget to vote for CoHop in the category Co-Creation. We are big fans of this Brewery! CoHop is an innovative cooperative brewery that brings together four Brussels microbreweries at the heart of the Etterbeek Arsenal.

Special business event

Hoppiness Brussels recently hosted beer stations at a big management conferent in Hotel Dolce La Hulpe. Three of my lovely colleagues helped out and together we provided a tasty local beer experience for the quests.